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Dear Colleagues, Two speakers at the recent PSDA CEO Summit in Naples FL made the greatest impression on me. The first, president of a trend forecasting firm in Maryland, predicted the beginning of the recession recovery could take anywhere from 6 to 18 months depending upon political/economic policies and the return of public/corporate confidence. The second, commenting upon the general issue of survivability - whether of individuals, corporations or societies - made this cogently Darwinian point. "It is not the smartest who survive. It is not the most powerful who survive. It is the MOST ADAPTABLE who survive!" So, what can we parse from these CEO Summit gurus' observations to make our own companies and Industry more successful in this current economic environment? If the 1st speaker is credible, 2009 is going to be an especially challenging year, requiring us to optimize our management skills with respect to cash control, sales generation, customer service and marketing strategy. Developing and communicating these optimized corporate objectives with our employees and clients will be paramount. Regarding the 2nd speaker, we need to determine what it means to be an "adaptable" distributor or manufacturer in our 2009 Print Services and Distribution Industry. Basically, this requires awareness of new industry technologies, products, services and trends - and, more importantly, the willingness to market them to our client base, where relevant. Fortunately, there is a ready solution for you to attain ALL these objectives ... and more! The e-QUANTUM INTERNATIONAL CLIENT CONFERENCE May 6-8 at the Eldorado Resort Casino in Reno NV is 2009's "Don't Miss" event that will showcase the latest technologies, products and services, as well as those of leading Industry manufacturers. Discover where our Industry is trending - and, how it can benefit YOU. It's ALL there. Select what you wish to learn.
If ever there was a conference you can't afford to miss, THIS IS IT! Attend and learn how to be successful in this down economy and position yourself for even greater growth during the recovery! Plus, experience our exceptional Reno hospitality. That includes a low $69 daily rate for a four star hotel room, and your breakfast and lunch - plus optional dinner at Reno's fabulous National Auto Museum (The Harrah Collection) and "Dugout Suite Dinner & Game" at our brand new Triple A "Reno Aces" baseball stadium. Click this link to see our Conference Agenda and Register today! I'll be a guest at the PSDA Winter Board Meeting next week, so we'll speak again in February ... and see one another at the May Conference. Best regards, ![]() Ross Barker |
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