Dear Colleagues,

"What's on YOUR Website?"

I'm sure we're all familiar with the ubiquitous Capital One TV ad campaign "What's in YOUR wallet?" featuring Viking raiders and other baddies preying on competitor bank cardholders.

Well, my question for you today is, "What's on YOUR Website?" that drives clients and prospects to purchase your products and services rather than those of your competitors?

We've seen how Capital One strives to distinguish their services. How about your distributorship? What if an ad agency designed a marketing campaign for you and the theme was "What's on YOUR Website?" that offers opportunities for your clients and prospects to buy all their office consumables from your single icon in an easy, one-stop e-shopping experience.

There's a reason I'm conveying this particular message.

At our recent Lake Tahoe Conference, a client who purchased our customized e-commerce web video stopped to thank us.

It seems his was one of several companies asked to submit an annual proposal to a firm whose annual purchases total several hundred thousand dollars. Eventually, they were one of two finalists. At that point, the selection decision passed to the company CFO, who had not seen any earlier presentations.

"What," he asked his purchasing officials, "are the comparative e-commerce capabilities of the two finalists?"

They looked at each other blankly and then recalled that our e-Quantum client had an e-commerce video on his website. They played it for the CFO, and he made an instant decision to select our client as their new vendor. The other finalist wasn't even consulted.

Don't you think this would make an excellent commercial for "What's On YOUR Website?"

Another e-Quantum client, a smaller distributor specializing in telemarketing with no outside sales reps, emailed his e-commerce success story.

In spite of his personal doubts for success, he had taken our message of 'e-commerce as a path to product diversification' seriously and purchased the necessary module to sell office products.

Since they were busy and not quite sure how to market their new product line, they just put the USSCo catalog on their website without any fanfare. To their surprise, ten days later a university in another state ordered $22,000 worth of office furniture at the list price.

Don't you think this would also make an excellent commercial for "What's On YOUR Website?"

The point is this.

e-Quantum has released a customizable Integrated Marketing Module that inexpensively and easily offers all our clients web-based videos of products and services, email and direct mail templates, and trans-promotional documents that communicate your professional services and products, including e-commerce, to every client and prospect.

Buy it. You'll finally have a low-cost solution for a professional, sustainable marketing program.

And, when they ask, "What's in YOUR wallet?" your reply is, "A wad of cash I might have paid a Viking advertising agency."

Be prepared. "What's On YOUR Website?"

Sincerely,



Ross Barker